A visitor asks "do you have the blue one in medium". Three things have to line up for a useful answer: the variant has to exist in the synced catalogue, the AI has to match the colour and size wording the shopper used rather than your internal SKU language, and the reply has to be honest about what it does not know.
What comes back is the product with its image, current price, and sale price if a sale is genuinely running, plus a link. If you have enabled stock display, availability is stated; if you have not, the reply stays with the product facts and offers a person for a firm answer. If the exact variant is missing, the AI can suggest the nearest alternatives from your own catalogue rather than ending the conversation.
The wording gap is the part most stores underestimate. Customers say "waterproof", your catalogue says "IPX7"; they say "for a 15-inch laptop", your listing says "38cm". Adding those everyday phrasings to the product description or an FAQ entry is usually what turns a handover into an answer.