Pricing & buying guides
Chatbot agency pricing vs doing it yourself: what the quote actually contains
Chatbot agency pricing is a quote for time: discovery, design, integration, content and a retainer, on top of whatever tool the agency uses. Doing it yourself on a retrieval-based platform is a plan fee plus your own hours on content. This guide breaks down what an agency is actually charging for, when that is worth it, what DIY really costs, and the questions that stop you paying twice.