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Support operations

Running support with an AI assistant in the loop: knowledge bases, handover rules, response quality, measuring results and keeping answers current.

Privacy checklist for a store chatbot: signed DPA, two-fact order lookup, stated retention, export and deletion
Support operations
963 views

An AI chatbot on a store handles message text, order lookups, leads and sometimes uploaded documents, which makes it part of your GDPR obligations. This checklist covers what data flows where, the questions to put to a vendor (DPA, subprocessors, encryption, retention, model training), how to minimise what the bot collects, how deletion and export requests are handled, and what to tell shoppers.

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Bar chart comparing illustrative cost per 1,000 support contacts for human-only, hybrid and per-resolution AI models
Support operations
1,107 views

The honest comparison between AI and human customer support is not "which is better" but "which contacts should each handle, and what does that cost". This guide prices human-only, AI-only and hybrid support per contact using assumptions you can replace with your own, shows what each does well, sets the handover rules that make hybrid work, and gives a worksheet to run the numbers for your store.

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