Ecommerce support
Chatbot customer engagement on an online store: what changes and how to measure it
Engagement on a store is not chat volume; it is a shopper getting a correct answer at the moment of doubt. This guide covers the four moments where a chatbot changes behaviour (product-page doubt, pre-checkout shipping and returns, post-purchase order status, off-hours), the widget settings that help, the mistakes that push shoppers away, and six metrics with a four-week plan to measure them.