Support operations
AI vs human customer support: a real cost comparison for online stores
The honest comparison between AI and human customer support is not "which is better" but "which contacts should each handle, and what does that cost". This guide prices human-only, AI-only and hybrid support per contact using assumptions you can replace with your own, shows what each does well, sets the handover rules that make hybrid work, and gives a worksheet to run the numbers for your store.