Ecommerce support
Using a chatbot to increase sales on a store: what works, what does not, how to measure it
A chatbot increases sales on a store through five specific mechanisms: answering the product question that would otherwise end the session, recommending from the catalogue, reassuring on shipping and returns before checkout, offering a coupon with its conditions at the right moment, and capturing a lead when the shopper is not ready. This guide sets each up, names what does not work, and shows how to measure the effect honestly.
