Support operations
Chatbot deflection rate: how to measure it honestly and what to do with it
Chatbot deflection rate is the share of conversations that end without a person, and it is the easiest support metric to fool yourself with. A customer who gave up counts the same as a customer who got an answer. This guide covers the three definitions vendors use, how to measure the honest version, why published benchmarks are other people's stores, and what to change when the number moves.